Monday, January 4, 2010

The Best Articles of 2009

The Best of BoF | Top 10 Articles of 2009

Dolce and Gabbana Front Row Spring Summer 2010 | Source: New York Times

Dolce & Gabbana Front Row Spring/Summer 2010 | Source: New York Times

LONDON, United Kingdom It’s that time of year again. With over one million pageviews on BoF in 2009, it’s time to take stock of the year that was in a retrospective of the most popular articles from The Business of Fashion.

Needless to say, 2009 was the year of social media in fashion and our top 10 list is reflective of the explosion of interest in fashion bloggers, social networks and the now ubiquitous Twitter. Despite all of the hubbub (and yet another high-profile article this week from the New York Times on bloggers crashing the front row) social media is not a trend that will disappear. At BoF, we have prided ourselves on going beyond all of the hype to figure out what the implications are for the long-term.

But BoF is about more than just Web 2.0 and our top 10 is reflective of this. Indeed, over the past year we responded to media requests on a variety of subjects from The New York Times, Wall Street Journal, Wallpaper*, Women’s Wear Daily, AnOther Magazine and others seeking our input on the forces re-shaping the fashion industry that are regularly covered in our pages.

So, without further ado, here is The Best of BoF from 2009. Happy reading!

1. Fashion 2.0 | Social Media Reality Check

Tavi Gevinson | Source: Style Rookie

Tavi Gevinson | Source: Style Rookie

Our most recent article on Fashion 2.0 was also one of the most popular articles on BoF this past year, taking the industry — brands, bloggers and maintream media alike — to task for focusing on the superficial short-term ‘trend’ of social media, as opposed to the fundamental long-term changes that social media portends for the future of the industry as we know it.

A flurry of comments from digital media experts, star bloggers and industry watchers around the world pushed the Fashion 2.0 conversation forward at what is only the beginning of a long period of change and adaptation.

2. Fashion 2.0 | Top 10 Fashion Films of the Season

Screenshot from David David fashion film | Source: David David

Screenshot from David David fashion film | Source: David David

Online fashion films really took off this year as a way for big and small fashion brands alike to connect with consumers. From narrative films to moody pieces to quirky animation shorts, our rundown of the top 10 fashion films for Spring/Summer 2010 was so popular it sure to be a regular feature on BoF in seasons to come.

The top fashion film in our estimation came from Alexander McQueen, who created a real fashion moment with his futuristic display of technology and fashion during Paris Fashion Week, accompanied by an equally arresting fashion film.