The Mirage, a wholly owned subsidiary of MGM Resorts International, TLK Fusion and BRAVADA International jointly announced that they have signed a partnership agreement to open what is being described as an exciting project that is certain to create extraordinary international appeal and demand at The Mirage in Las Vegas.
BRAVADA Muscle Flex Inc. The Kardashians,
The project is a “Kardashian-specific retail project” that will be operated by BRAVADA International, a publicly traded Los Angeles-based company, specializing in media and women’s health, fitness and lifestyle. TLK Fusion, a Los Angeles-based company known for its ability to strategically fuse brands with celebrities and media, has created this concept and shall be the exclusive marketing and public relations firm for the project. More details of the project will be provided at a press conference that will be held on Monday, June 28, 2010 at 1:00 PM at The Mirage in Las Vegas.
BRAVADA International will be the exclusive operator of this Kardashian retail project and will work closely with The Mirage, Kris Jenner, and TLK Fusion in developing and operating what BRAVADA CEO Danny Alex describes as one of Las Vegas’ most prestigious and world-class retail destinations for all that is “The Kardashians” and more—a lot more. It will be a “must-see” tourist destination in the heart of The Mirage.
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